TOMMY JOHN

BRAND VOICE
DIGITAL
PRINT

Women aren’t the only ones struggling with uncooperative underthings. Tommy John, a men’s foundations designer, needed a brand voice that would connect with men tired of undershirts riding up and socks falling down.

I concepted and helped implement the new POV into all digital assets. The irreverent, relatable voice formed the basis for a total rework of the website and was featured on redesigned packaging and in the brand’s advertising.