S.Pellegrino | Friendsgiving

BRAND VOICE
SOCIAL CONTENT
DIGITAL

At the center of so many celebrations you find famed Italian sparkling water purveyor S.Pellegrino, so what better way for the brand to focus on this their positioning than to partner with an entertaining expert and create a social content series aimed at helping hosts prepare their best Thanksgiving (or “Friendsgiving”) meal, ever.

Collaborating with cookbook author and lifestyle influencer Athena Calderone, I concepted, scripted and helped direct Athena on set through various short videos and stills whose content included shopping tips, recipes, décor inspiration, and entertaining etiquette for an all-around delectable holiday event.