OASIS

BRAND VOICE
DIGITAL

A sleek, cheeky start-up in the world of hotel-alternatives, Oasis sought to marry its positioning as “home meets hotel” (read: clean, well-appointed and no awkward interactions with owners) with a sense of luxury and exclusivity.

The brand voice needed to feel irreverent, smart and likeable. The website had to instantly signal all of these brand tenets as well as quickly establish the fundamental differences between the Oasis properties and those of its competitors.