BOOTS | Nº7

POSITIONING
BRAND VOICE
TV | DIGITAL | PRINT

No7, the heritage beauty brand of Boots pharmacy, had lost the attention of European consumers and was struggling to find brand recognition in the US. I concepted and delivered full campaigns for existing products (“Core Serums”) as well as new product launches. After the premier of the Core Serums campaign, clients reported that sales were “through the roof,” and the global SVP stated it was the “first work, done by anyone, that truly captures the essence of what No7 is”.