MILK MAKEUP

BRAND VOICE
DIGITAL
PRINT

Milk Studios was launching an eponymous makeup line and wanted an edgy, modern voice aimed at a young, on-the-go demographic - a mentality I tapped into when creating the tagline “milk girls do their makeup quick.”

All  product copy for their site as well as Sephora.com and in-store signage conveyed the multi-purpose, fast application USP of the brand as well as its tech-centric take on packaging.