LIPSTICK QUEEN

POSITIONING
DIGITAL
PRINT

This brand that views lipstick as a tool of empowerment is constantly innovating - releasing green lipsticks that transform to pink on contact, and inventing a shade-layering technique to produce its signature “smoky lip.”

All product copy, category names and promotional materials that I wrote echoed the brand’s positioning that “nothing is as glamorous and empowering as lipstick.”