LA MER

BRAND VOICE
PRINT
DIGITAL
SOCIAL

Ultra-luxe skincare infused with proprietary “Miracle Broth” is a potent USP, but La Mer wanted its promise to resonate with a younger consumer.

For the brand’s Sephora launch, I devised a new voice to attract millennial buyers. The engaging, wink-wink copy (“soft yet hardcore”) was featured on in-store displays (“gondolas”) and sephora.com.

Social platforms and emails further extended the reach of the relatable, attainable “girlfriend voice” that connected with the target consumer.

Start your summer straightaway with a golden transformation on demand. Experience natural-looking radiance - no sun required with The Face and Body Gradual Tan. #SoleildeLaMer

Jet Setter Intel: In-flight pampering with The Intensive Revitalizing Mask guarantees a radiant arrival. #MasksdeLaMer

Let #TheRenewalOil get to work while you rest and wake up to energized, ultra-smooth skin that glows. #LaMer

Red carpet wisdom: Hydrate, hydrate, hydrate...then champagne. #Oscars #RevitalizingJourney

Fresh starts are the best starts. Wishing you and exhilarating #FirstDayofSpring #LaMer

The true happiness of the holidays? Witnessing the delight of someone you love opening a dreamy gift you picked just for them. #HolidayWonder with @mmmargherita.