BAKE

BRAND VOICE
DIGITAL

As the Hokkaido-based confectioner prepared to open its first US boutique, the copy for their english website and signage needed to convey how unique their delicacies were and capture the attention of a new, Western audience.

Working with amusingly-translated Japanese-to-English source material, the brand voice I created established Bake’s persona as a purveyor of intriguingly delicious desserts and was utilized in all social media and advertising after the launch.